New York Liberty
The New York Liberty is an American professional basketball team based in Brooklyn, New York City, which plays in the Women's National Basketball Association (WNBA) as part of the Eastern Conference. The team was founded in 1997 and is one of the eight original franchises of the league. The team is owned by Joe Tsai, the majority owner of the Brooklyn Nets. The team's home games are played at Barclays Center.
The Liberty have qualified for the WNBA Playoffs in fifteen of its twenty-four years. The franchise has been home to many well-known players such as Teresa Weatherspoon, Rebecca Lobo, Becky Hammon, Leilani Mitchell, Essence Carson, Cappie Pondexter, Tina Charles, and the team's first-ever No.1 overall Draft pick Sabrina Ionescu. The Liberty have four conference championships and have played in the WNBA Finals four times, falling to the Houston Comets in 1997, 1999, and 2000, and losing to the Los Angeles Sparks in 2002. They have the most appearances in the WNBA Finals without a championship.
67.8% (898 games) played in Nike brand shoes
10.6% (141 games) played in Adidas brand shoes
7.9% (105 games) played in Puma brand shoes
7.8% (103 games) played in New Balance brand shoes
5.8% (77 games) played in Jordan brand shoes
2025-05-10 / Boardroom
Rihanna just made a power move into women’s sports. Fenty Beauty last valued at over $2.8 billion, is now an official sponsor of the New York Liberty—marking its first major sports partnership. The deal puts Fenty logos on pregame jackets, shooting shirts, and in-game activations, with team mascot Ellie also in the mix. It’s the latest sign of Fenty’s growing presence in the sports world, following a WNBA All-Star party and athlete tie-ins during the 2024 Paris Olympics. The move mirrors a trend of beauty brands linking up with women’s teams—joining the likes of Glossier, Hero Cosmetics, Nyx, and Sephora in tapping into the momentum of women’s sports. Backed by one of the most influential names in culture, fentybeauty’s Liberty deal doubles as a savvy brand play—connecting a multi-billion dollar business with a fast-growing, engaged fan base and redefining what courtside presence looks like.
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2024-11-07 / kixstats
Nike gifted Sabrina Ionescu a gold pair of Nike Sabrina 2s to commemorate the NY Liberty's WNBA Championship 🏆
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2024-10-21 / NYLiberty
NYC, THIS IS FOR YOU!!!!🗽YOUR 2024 WNBA CHAMPIONS🏆WE ALL WE GOT, WE ALL WE NEED💯🗣️
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