2025-10-18 / Boardroom
JUST IN: The NBA’s total franchise value has reached $165 billion — a figure that now puts the league in the same conversation as some of the world’s biggest public companies. Teams are also generating record revenue, averaging $408 million last season, driven by booming media deals, arena events, and global fan demand.

2025-10-17 / The most popular basketball shoes of the night / EUROLEAGUE
1st place – Nike Kobe 6 (31 players laced it up)
2nd place – Nike Book 1 (11 players laced it up)
3rd place – adidas Harden Vol. 9 (5 players laced it up)
4th place – Nike Air Zoom G.T. Cut 3 Turbo (5 players laced it up)
5th place – adidas Dame 9 (4 players laced it up)





2025-10-17 / Kicks of the day / EUROLEAGUE
Elijah Bryant from Tel Aviv Hapoel last game against Paris Basketball played in Nike KD 18 basketball shoes.
2025-10-17 / Kicks of the day / EUROLEAGUE
Justin Robinson from Paris Basketball last game against Tel Aviv Hapoel played in Nike Kobe 5 Protro Indiana Fever basketball shoes.
2025-10-17 / Kicks of the day / EUROLEAGUE
Mehdy Ngouama from Villeurbanne ASVEL last game against Bologna Virtus played in Nike KD 3 Aunt Pearl basketball shoes.
2025-10-17 / Kicks of the day / EUROLEAGUE
Mbaye Ndiaye from Villeurbanne ASVEL last game against Bologna Virtus played in Nike Kobe 6 Protro Total Orange basketball shoes.
2025-10-17 / Kicks of the day / EUROLEAGUE
Antonio Blakeney from Tel Aviv Hapoel last game against Paris Basketball played in Nike Kobe 6 Reverse Grinch basketball shoes.
2025-10-17 / Kicks of the day / EUROLEAGUE
Jabari Parker from Belgrade Partizan last game against Vitoria-Gasteiz Cazoo Baskonia played in Nike Kobe 5 Protro Lakers basketball shoes.
2025-10-17 / Kicks of the day / EUROLEAGUE
Matthew Morgan from Bologna Virtus last game against Villeurbanne ASVEL played in New Balance Two WXY v5 basketball shoes.
2025-10-17 / Kicks of the day / EUROLEAGUE
Collin Malcolm from Tel Aviv Hapoel last game against Paris Basketball played in Nike Book 1 Black Label basketball shoes.
2025-10-17 / Kicks of the day / EUROLEAGUE
Nadir Hifi from Paris Basketball last game against Tel Aviv Hapoel played in Nike Book 1 Sunset basketball shoes.
2025-10-17 / Kicks of the day / EUROLEAGUE
Karim Jallow from Bologna Virtus last game against Villeurbanne ASVEL played in Nike A'One basketball shoes.
2025-10-17 / Kicks of the day / EUROLEAGUE
Daulton Hommes from Paris Basketball last game against Tel Aviv Hapoel played in Air Jordan 40 The Classic basketball shoes.
2025-10-17 / Kicks of the day / EUROLEAGUE
Glynn Watson from Villeurbanne ASVEL last game against Bologna Virtus played in adidas Harden Vol. 9 Cyber Metallic basketball shoes.
2025-10-17 / Kicks of the day / EUROLEAGUE
Johnathan Motley from Tel Aviv Hapoel last game against Paris Basketball played in Nike Kobe 8 What The basketball shoes.
2025-10-17 / Kicks of the day / EUROLEAGUE
Carsen Edwards from Bologna Virtus last game against Villeurbanne ASVEL played in adidas adizero Select 3.0 basketball shoes.
2025-10-17 / TOP scorer / EUROLEAGUE
Carsen Edwards from Bologna Virtus scored the most points of the night (36) while played in adidas adizero Select 3.0 basketball shoes.
2025-10-17 / TOP rebound / EUROLEAGUE
Nathan Reuvers from Valencia Basket rebounded the most balls of the night (10) while played in Nike Giannis Immortality 4 basketball shoes.
2025-10-17 / TOP assists / EUROLEAGUE
Kostas Sloukas from Athens Panathinaikos assists the most balls of the night (12) while played in adidas Dame 9 basketball shoes.

2025-10-17 / Shoe choices by position / EUROLEAGUE
30% of guards played in Nike Kobe 6
18% of forwards played in Nike Kobe 6
17% of centers played in Nike Kobe 6

2025-10-17 / TOP brands of the night / EUROLEAGUE
67.7% (90 players) played in Nike
19.5% (26 players) played in adidas
4.5% (6 players) played in Puma
3.0% (4 players) played in Jordan
1.5% (2 players) played in Converse
0.8% (1 players) played in Anta
0.8% (1 players) played in Curry
0.8% (1 players) played in Tarmak
0.8% (1 players) played in Li-Ning
0.8% (1 players) played in New Balance
2025-10-17 / Boardroom
The WNBA just wrapped its most-watched season ever on ESPN platforms, signaling a major leap for the league’s popularity and visibility. Regular-season games averaged 1.3 million viewers, up 6% year over year, while the postseason hit 1.2 million, the best since 1999. The Finals averaged 1.5 million with Game 1 drawing 1.9 million, the most-watched opener in nearly three decades. Across 49 total broadcasts, viewership hit a record 1.2 million per game, with studio shows and digital coverage also seeing huge spikes.
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2025-10-17 / NiceKicks
Cooper Flagg honors his home state of Maine with his new Hesi Low v2 PE, his first-ever sneaker release with New Balance 👀🔥 The pair is inspired by the vast greenery of Maine, with subtle green accents that represent the state’s natural landscape 🌲 The Cooper Flagg x New Balance Hesi Low v2 PE drops October 22 for $119.99 🗓️
2025-10-17 / NiceKicks
Jordan Brand unveils Jayson Tatum’s new “Welcome To” sneaker pack honoring four cities, St. Louis, Tokyo, London, and Shanghai ✈️🎟️ The pack features new Jordan Tatum 4 and Air Jordan 11 Low IE colorways for each city, celebrating how music brings people together: -St. Louis (11/7): inspired by the iconic music scene and early 2000s swagger of Tatum’s hometown, with the colors representing the Cardinals throwback jerseys. -Tokyo (10/23): inspired by jazz kissas, vinyl-focused cafes dedicated to the appreciation of recorded jazz music. -London (11/16): inspired by the seat patterns of the Bakerloo and Victoria line trains, a nod to the rhythm of the city’s underground. -Shanghai (F&F): inspired by the city’s mega dance clubs, glowing lights and energy of its nightlife. Each pack will drop exclusively in each respective city 👀
2025-10-17 / NiceKicks
Marking the 40th anniversary of the AJ1, @assouline and @jumpman23 have released a new book titled ‘Air Jordan’ that celebrates 40 years of cultural dominance by Jordan Brand 📚🔥 The book will launch in two versions: Ultimate ($2,300) and Classic ($123). The Ultimate edition is limited to just 1,000 hand-numbered copies 👀 ‘Air Jordan’ is divided into six chapters to honor Jordan’s six championship rings while paying homage to the game-changing partnership between Nike and Michael Jordan 🤝
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