Zion Williamson debuted the Jordan Zion 1 against Brooklyn Nets
Williamson’s athletic force brings together speed and power to a level that, for White, puts him in rarified air. But Zion made an important impression on H and the brand in another way: his superstardom was joined by a down-to-earth nature rooted in values like love for his family, accountability to those who relied on him and a legacy of impact that should supersede any viral dunk montage viewed millions of times online. As the first Gen-Z athlete in Jordan Brand’s history, Williamson’s commitment to personal values has the cool poise of a veteran leader.
“I remember talking to Zion once when he was close to the draft, when he said that he needed to go back to class,” says White. “He said that he was in the middle of a few projects with his classmates and that they depended on him. He couldn’t leave them hanging. Boy, that sounds a lot like the Black Cat, doesn’t it? We all have a responsibility to a certain standard. When a mountain of a man stands with the common man, that’s when phenomenal things happen.”