Aaron Gordon of the Orlando Magic is a rising star in the NBA. And as his reputation grows, so should the name of the little-known sneaker brand he is now wearing: 361 Degrees.

The baller laced up a pair of basketball sneakers at the Amway Center in Orlando, Fla., from China-based performance brand 361 Degrees on Feb. 1 when the Magic faced the Miami Heat. The look was predominantly blue with hits of white and featured the brand’s Quikfoam cushioning tech (an innovation the label has used for years in its running and training shoes).

Although Gordon wore the 361 Degrees shoes on the court, the brand doesn’t have any basketball product available on its website to purchase. Prior to wearing 361 Degrees, the Magic star wore Nike.

While news of sneaker deals is usually widespread, Gordon’s deal with 361 Degrees appears to have been signed in December quietly, with few outlets reporting on it.