Crossover Culture is a new basketball-centric brand focusing mainly on footwear that aims to change the landscape of the basketball industry. The idea behind the label is that because the game has changed and big men run the court — shooting threes and challenging guards — the footwear game should too.

“We saw that most of the other product out there is built around certain functionalities, so we built shoes that meet the needs of the guy who is really doing everything on the court,” says Ryan Duke, founder of Crossover Culture.

To bang with the big boys — namely Nike and adidas — Crossover Culture uses premium materials, including a new zero-compression set compound for the sole units that doesn’t break down over time like regular foam. The proprietary cushioning system is optimized for impact protection and stability without sacrificing comfort. In addition, a wishbone suspension system offers stability without restricting flex zones.