2025-11-01 / Boardroom

Nearly 37 million viewers tuned in for NBA opening week across NBC/Peacock, ESPN, and Amazon Prime—doubling last year’s audience.⁠ ⁠ Opening night drew record numbers as OKC edged the Rockets in a double-OT thriller, drawing 5.9M viewers. The Warriors’ win over the Lakers followed with 5.1M viewers.⁠ ⁠ ESPN averaged 2.2M viewers across its opening slate, its best start in over a decade, while Amazon Prime saw a 13% lift during its debut broadcasts featuring the Knicks, Celtics, Timberwolves, and Lakers.

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