2025-10-17 / Boardroom

The WNBA just wrapped its most-watched season ever on ESPN platforms, signaling a major leap for the league’s popularity and visibility.⁠ Regular-season games averaged 1.3 million viewers, up 6% year over year, while the postseason hit 1.2 million, the best since 1999. The Finals averaged 1.5 million with Game 1 drawing 1.9 million, the most-watched opener in nearly three decades. ⁠ Across 49 total broadcasts, viewership hit a record 1.2 million per game, with studio shows and digital coverage also seeing huge spikes.

Mentioned in a post: