2024-10-18 / NiceKicks

Fresh off an Olympic gold medal and an NBA championship, Jayson Tatum and Jordan Brand are ready to launch the Jordan Tatum 3 “Zero Days Off” colorway. Drawing inspiration from Malcolm Gladwell’s famed “10,000-hour rule,” which asserts that achieving mastery in any field requires significant practice. The colorway is designed to embody Tatum’s tireless work ethic and dedication to the game.

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